Yippee, I have a new happy customer from a Facebook ad no less. I’ve been experimenting with Facebook (FB) and Instagram (IG) ads lately to see if I can expand my reach beyond the Ottawa region. More on that to come in another blog post.
I have an engagement ad running on FB for my Joy bamboo pocket pant. Maybe you’ve come across it. It’s been getting a fair amount of engagement. So far, it’s reached 14,508 people, has had 835 engagements (people liking and commenting), and 9 shares. And…drum roll, please…I got my first website purchase. I know that doesn’t sound like much. But, getting a website purchase from an engagement ad, which is different from a conversion ad (converting a warm audience member into a customer) is an accomplishment.
My new happy customer is Eden. I’m so excited. Eden lives in Mississauga so outside my usual geographical region. She didn’t just order one pair of Joy pants but two. I included a thank you card in her package and asked how she found me. She sent me this lovely response:
“I received my order today of two pairs of Joy pants. I love them!! They fit perfectly and they’re so comfortable.
Thank you for the handwritten note as well. To answer your question, I came across your business on Facebook. I’ve been following your business for a while but it’s really only in the last 6 months or so that I’ve made a few conscious decisions about my wardrobe. I’ve been working from home since the start of the pandemic but as the possibility of returning to the office grows, I decided to try and aim for more of a capsule wardrobe. Also, I am no longer interested in fast fashion which is bad for the environment (and sometimes also bad for the community where these kinds of products are made). And so I decided to start swapping out old clothes for new ones that were sustainable, made of natural fibres, and of better quality. I also wanted to be conscious of shopping from Canadian businesses.
Your business hit all those marks, and so here I am making my first, but not last, purchase.”
You can’t imagine how thrilled I was to get Eden’s email. This is everything I hope for in my business. Providing you with capsule wardrobe options that mix and match well together, and with other pieces already hanging in your closet. Making clothes that are fashionable and functional so you can slip them on and off with ease. Offering clean simple lines that will take you right through your day in comfort and style. Using natural and sustainable fibres that are soft and breathable against your skin. And, using local Canadian women-owned manufacturers to ethically produce high quality pieces that will last for years to come.
As Eden so eloquently said, it’s about making a conscious decision to move away from fast fashion and embrace slow, well-thought out, Canadian made fashion. It’s a win win for all.
Thank you so much for sharing your experience, Eden. I’m delighted and grateful to have you as a new customer.
This also encourages me to keep going with ads and building up a warm audience. I think I’m at the point now to try a conversion ad. Wish me luck, and if you come across COKANNA on Facebook or Instagram, please like, comment, and share. Every little engagement helps me get one step closer to winning over another new customer.
Finally, if you’d like to grab your own pair of Joy bamboo pocket pants at 30% OFF, you’re in the right spot.
Until next time,