Can I ask you a question? Are you a fan of gift cards?
Old way of thinking
When my daughter was growing up, I was not a fan of the gift card. Didn’t it defeat the purpose of it being a gift? Where was the element of surprise? Where was the delight of unwrapping a box and wondering what’s inside?
To me, asking for a gift card felt like you were saying, “I don’t trust you to get me something I like”. And, on the giving end, it felt impersonal like you didn’t care enough to put the effort into buying a thoughtful gift. Not to mention the fact that the dollar amount was blatantly obvious. It was like leaving the price tag on.
Then my daughter hit the pre-teen years. Was it better to purchase and receive a gift that would never be worn or used and would eventually end up in a giveaway pile? So, I relented.
New way of thinking
Over the years, I have come to view the gift card in a different light. It’s not easy to buy something for someone else. We tend to buy gifts we’d buy for ourselves. As the giver, I like to know the recipient is getting something they truly want and will put to good use. As the receiver, having purged and downsized in my life, I only want to bring things into my home that I love, use, and have space for.
I like to imagine when the recipient uses the gift card, they fondly think of the person who bestowed it upon them and say a little thank you. I know for me, it brings me joy to walk into a store (ok, online now) and pick out something I truly love and not have to fork over the cash. And, if I don’t see anything I love, I know I can use it another time. That’s a gift.
COKANNA gift cards
For my own business, I have toyed with the idea of offering gift cards online for some time now. But, the truth is I didn’t like the thought of a gift card being purchased and emailed to someone’s inbox. That feels so impersonal.
So, here’s what I’m doing. Very soon, you’ll be able purchase COKANNA gift cards in $25 increments starting from $50 up to $200. They’ll be set up as products in my online store. They won’t automatically be emailed. You’ll actually get a physical gift card. It’ll be tucked into a lovely handmade card and then wrapped in a matching gift box to put under the tree or in a stocking. Both the gift card and box will be lovingly created by Brenda Wilson of Creative Treats Club.
Giving to the community
The bonus, your purchase will result in a donation to the Debra Dynes Family House, a member agency of the Ottawa Food Bank. The Debra Dynes Family House is committed to improving the quality of life for multi-culturally diverse families, children and youth who are low income and working poor. They provide a range of services and programs that are community driven and meet families’ needs.
A gift card is still a gift card. But, this one will be wrapped up in a pretty little box under the tree, and it pays a little something forward in our community.
Now, that’s a gift.
Until next time,
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